Accessibility for the deaf and hard of hearing

In the UK, around 9 million people are deaf or hard of hearing and according to the British Deaf Association, more than 151,000 people around the country use British Sign Language (BSL) at home to communicate with others.

Advice, Industry, News and views, Insights, Accessibility, Development

HeX in Boston (USA)

Home of the Red Sox, the USS Constitution and the famous sitcom ‘Cheers’, Boston in Massachusetts, USA is famous for many reasons, but it wasn’t on HeX’s radar until July. That’s when our Creative Director, James, was asked to speak at Boston WordCamp.

News and views, Events, Insights, Accessibility, Development

The advantage of using automated emails

A month or so ago, we published a blog about email marketing being an effective campaign to drive customers to your site and make conversions. Despite touching on automated campaigns, we’ve never been into detail about this, but, now we are.

Advice, Industry, News and views, Email marketing

How to use email marketing to your advantage

Across the world, more than 205 billion emails are sent in 24 hours, among those emails, businesses are desperately trying to achieve conversions and sales through newsletters, emails with content in them and targeted emails, the list could go on. When done correctly, email marketing is a powerful tool. So how can your email be one that’s opened rather than one that’s trashed?

Commerce, E-commerce, Email marketing, Insights

The Future of Marketing

Just recently, I was asked to comment on the future of marketing and search and where I saw the industry being in 20 years’ time (2037).

Advice, News and views, Insights, Content, E-commerce, Email marketing

How storytelling can benefit your brand

HeX’s freelance web developer, Ben Lumley also works as a photographer as his day job. Specialising in sports photography, Ben knows how important a photograph with a story is and has written a blog about how a good photograph can boost your business’ brand through storytelling.

Industry, Brand design, Development, Insights

Overcome 5 common barriers to starting effective research

When setting up an organisation, planning and/or running a project, performing effective research and fostering an investigative mindset can save you a massive amount of time and money in the medium and long term.

Industry, News and views, Insights, Brand design, Content, Development, Search Engine Optimisation (SEO), Social media