Search engines set to penalise illegal streaming

Google and Bing in a bid to target pirate sites

Two of the major search engines, Google and Bing, are set to punish sites which illegally stream content.

By marking sites down and penalising them for what they are streaming, users will have to scroll far down search listings to find channels to illegal links to music, films, and sports coverage.

Google and Microsoft’s Bing have signed up to a voluntary code of practice and will now ensure offending websites are demoted in their search results. The code – said to be the first of its type in the world – is expected to be in operation by the summer.

According to the BBC, Google has indicated that the code provides a way to check that its existing anti-piracy efforts are effective, rather than committing it to adding new measures.

The idea to make it harder for internet users to find pirated material by demoting the sites in their rankings comes after the government brokered a deal with the entertainment industry to help protect the trade. The code will now run in partnership with the search engine’s existing anti-piracy measures.

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