Derbyshire blind manufacturer recently underwent a website re-vamp
Pola Blinds is a company based in Ilkeston, Derbyshire – manufacturing, supplying and fitting blinds around the UK. They make numerous different products from roller blinds and venetian blinds to plantation shutters, all bespoke and made to measure.
HeX Productions secured this client on a maintenance contract and hosting package more than a year ago, tasked with making small improvements to their existing website and improving their online product offering. The site was working at a fundamental level but we wanted to design and build something that could really showcase the company and ensure that users could browse all of the blinds as well as easily get in touch to place an order.
Because of the increased focus on responsiveness in the industry, we use a custom made HeX theme which is built by us and uses WordPress CMS to hold site content, this gives HeX the power over the sites performance. The new website is mobile ready ensuring that you don’t have to pinch or scroll on the screen as well as displaying a fully collapsible mobile menu. On the previous site, the navigation was a key issue, with the menu remaining static on the side of the page. The new site now has a ‘sticky’ header menu so that navigation is simple no matter where you are on the website, it also stays at the top of the page when you scroll. This helps to give the website a sleeker look and feel and makes it easier for the user.
We have also set out to improve search engine optimisation, making it easier for Google to find the site. With very little social integration beforehand, the new site now has a social platform – both Twitter and Facebook feeds appear on the website so that people can easily click on them and follow or like the individual accounts, this in turn ensures the site is being constantly updated with new information. This has increased social awareness and has been a positive reflection on the overall SEO of the site.
As the old site was only an informational brochure site, where customers could search and discover products, we wanted to increase the number of conversions through the site. This means that throughout the ongoing maintenance support package, we will be implementing a full e-commerce platform using the foundations of Woo Commerce to create an online shop, similar to the one we maintain for Pola Blinds sister company Combi Blind which is using currently using OpenCart. Combi Blind is a product specifically created for caravans, motorhomes and narrow boats, a double blind system allowing for full blackout or a screen to allow for the circulation of air whilst keeping bugs out.
As with all websites in our monthly maintenance packages, we are always looking at ways to improve them in and ever-changing marketplace, integrating new features and standards that we see as being useful or beneficial to the overall performance and usability for the consumer.
Watch out for the Pola Blinds site as it grows and improves, and come back soon to order your blinds online.