Written by Ben Leach
Revealed: The largest online giants who are still inaccessible to disabled people.
Ben looks after social media marketing, blog posts, website content and general PR for HeX and our clients. Ben is always on the hunt for the most up to date and effective ways to increase client engagement, both online and offline. Ben enjoys the psychology behind marketing, has a hidden talent that you have to hear and believes in living your best life because you’re only here once.
I’m HeX’s all-round resident ‘content monkey’ and have been since early 2017. I caught the marketing bug at 15 whilst still at secondary school when I helped a family member upscale her shop’s offline existence into an online presence. Having been largely self-taught, my next ‘venture’ was with a family friend at 16 who started an online clothing store focusing on bespoke graphics. I think it was at this point when I realised I actually enjoyed what I did and took a Business A-Level.
Whilst I learnt a hell of a lot at College, the classroom and restrictive environment were not for me – so, a year later, I got a digital marketing apprenticeship placement at a PR firm. After that, James and Zara entrusted me with social media, content, blogs and PR for HeX and our amazing clients. More than two years later and I’m still here – so I must be doing something right!
An average day? What is one of those!? Although, whatever it is, it generally involves some kind of writing. But generally, you can usually catch me creating blogs, managing social media accounts, creating email newsletters, writing PR stories or writing web content.
In any spare moments, whilst there are very few, I’ll be reading something about marketing – usually psychology related; the human mind and how it responds to different things fascinates me and helps me make creative marketing decisions. When applying this to HeX and our clients, it allows me to focus on the User Experience of websites and focus on the remarketing aspect of things. Essentially, it’s about selling the pencil case to the person who’s just bought a pencil.
I love the guys over at Yes Theory. Essentially, it’s a movement about getting out of one’s comfort zone and going out there and ‘seeking discomfort’ – saying Yes to the things you’d usually be too scared to. They use social media to spread their inspirational message about how they seek discomfort and challenge their followers to do the same. Off the back of this, I’m part of an 80,000 strong Facebook group whose aim is to support each other in the act of seeking discomfort. And it works! Whilst I’ve not made any major changes, those small changes that may seem uncomfortable can often be a stepping stone in becoming a better person.
I guess the one thing people don’t know is perhaps that I can do impressions…I have a versatile voice! Also, back in my ‘hay day’ (before I discovered my love for food), I was quite a prolific swimmer.
I’ve also had a conversation with Ainsley Harriott about shoes…that was a weird one.
It’s got to the stage now where my local pizza takeaway know that I have a BBQ base, cheese, pepperoni, beef, doner meat, ham, red onions and stuffed crust pizza…and no, it’s not on the menu. I call it the Ben Special, and I haven’t had an issue with it yet. So that’s my pizza of choice.
Not to sound like the grumpy one in the HeX office, but I genuinely don’t know where to begin. One of the biggest pet peeves for me is the improper use of the word ‘literally’, even thinking about it is making me sweat uncontrollably. No, you’re not ‘literally dying’ when you’re laughing…you’re figuratively dying.
Social media fails always wind me up too. It’s a fantastic tool to use and engage with past, present and future customers but some people and brands underestimate the true power of social media and tend to use it irresponsibly. Or brands who clearly don’t employ someone to monitor their social channels. It’s embarrassing. Finally, it would have to be a lack of respect. I am never disrespectful to people and when people fail to hold me to the same levels of respect, it’s rude and I would hesitate before contacting them again.
I think I’d like to be in Sweden with my family, perhaps a cabin in the woods, with a log fire and looking out over a frozen lake. I think as much as I love and embrace technology, it would be nice to get away from the world sometimes and relax my mind completely with no distractions other than nature.
I have two mottos that I use in day to day life and in work. My favourite is ‘You only live once, but if you do it right, once is enough.’ – it’s cringy, but, essentially, if you be the best person you can be, stay true to yourself and try and achieve everything you want to achieve, then you can die knowing that you have lived your best possible life. Similarly, the next one is about holding onto anger and is featured in a lot of Buddhist teachings and that is ‘Holding on to anger is like drinking poison and expecting the other person to die.’