What is WordPress?
WordPress is a CMS (Content Management System) which allows designated users to update the content of a website with no knowledge of coding. WordPress is open source software which means it is free to use, modify, build upon, and redistribute. This is made possible because it is a community project where tens of thousands people have made contributions to create the software.
“WordPress is free?” I hear you say; well, the off-the-shelf version of WordPress is only really a starting point. One of the main attractions of WordPress is that it can be modified and extended relatively easily to meet the needs of small and medium sized web projects. It also has a huge support community around it.
WordPress.com vs WordPress.org
It’s worth noting that there are two types of WordPress websites. There are websites hosted on wordpress.com and then there are self-hosted websites using the open source software available on wordpress.org.
WordPress.com offers free and paid versions and are easy to pick up and start building. But this route is limited by template, SEO and scaling issues, basically you don’t have full control over your site.
WordPress.org gives you almost unlimited options, and is scalable, as your business grows. If you go for this option you may need help from a web developer or agency, because there are as many opportunities as there are potential pitfalls, especially if you’re not well-versed when building WordPress websites.