Why do I need search engine optimisation?
Search Engine Optimisation or SEO is an essential part of digital marketing for any business which has an online presence.
It involves understanding how your customers use search engines and then building a strategy to attract them to your website. It sounds technical, and it is – but it’s also a creative process and we promise we won’t try and baffle you with jargon and technical terms. We want you to understand what we’re doing and why and we give you reports and information that anyone can understand.
Why do you need SEO?
Good SEO can achieve a lot for your business, whether it’s increased exposure on search engines, or generating more relevant web traffic, getting your brand noticed is the aim of our SEO experts. But why do you need SEO?
Better user experience (UX)
User experience is now a significant ranking factor in search engines. The algorithms prioritise mobile-friendly design and good user signals (low bounce rate and time spent on the website). By optimising your website for SEO, you’ll be improving the overall user experience.
Organic search is important
A study online showed that organic search accounts for about 64% of traffic across websites. This is means that without good SEO, you could be losing up to 64% of your visitors.
High conversion rates
Whilst the research is limited, people who search for a specific product or service on a search engine are more likely to convert on the top result than if you go searching for them using outbound marketing.
Being viewed as a credible business is important. Ranking high in search results signals to searchers that you’re a key player in your industry. Conversely, ranking on the 2nd or 3rd page may lead to unwanted assumptions that you’re a new business or don’t have as much expertise.
Search Engine Optimisation – Convinced of the benefits?
If you would like to talk to us about SEO, get in touch and we’ll be happy to help you become as visible as possible to search engines.