Case study brief: Active4Today website development
Active4Today are the new leisure supplier for Newark & Sherwood District Council and we were very happy to have been selected by them to help develop their new website.
HeX's Search Engine Optimisation knowledge made this case study unique
As the site was moving away from a gov.uk URL, it would impact on the site’s SEO rankings, however, our experts could guide the team through how to combat this issue.
Designing the brand
After the creation of the new logo for Active4Today this allowed us to come up with a new web design and integrate this into the site, making it bright, clean and clutter-free to help customers easily find the information they require.
We allowed all members of the team to offer ideas and suggestions which allowed the design to develop into the strong site it is today.
Developing with all the tools
The site was developed, tested, and then integrated into their current Content Management System (CMS) allowing Active4Today to fully utilise the current network infrastructure of Newark & Sherwood District Council.
By using the current CMS this reduced the need to install any additional tools onto the network and also allows the current content editors to continue to use the same tool which reduced the need for additional training.
Some of the challenges
There are a number of challenges when developing a website for a new brand, no matter what sector this is being done in. One key challenge for this project was ensuring the site can be used across all devices. It was vital for the new brand to be easily accessible to ensure everyone can view and interact with the site.
By using our own CSS framework as a foundation we were able to start on a strong foot. The site can work on a range of different browsers and devices, as well as supporting legacy browsers such as Internet Explorer 7.
Another challenge was moving away from the .gov.uk domain name. A .gov.uk is a massive help with Search Engine Optimisation (SEO) and the brand has now moved to a .co.uk domain. By working with Active4Today, we were able to help with support and advice to allow them to build strong content for the site and offer a number of different methods to help promote the new site on social network.
A huge thank you
It really has been a pleasure to work with the Active4Today team and we are looking forward to growing the site with you.
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