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Awareness raising campaign relaunched to show organisations that ‘Digital Accessibility Matters’

Written by Cheryl Swan on

After a successful campaign in 2020, and with digital platforms being more prevalent than ever, the Digital Accessibility Matters campaign is making its return.

The aim of the campaign is to raise awareness on obstacles that are preventing millions of people from accessing online information and services. Throughout the campaign we’ll be sharing experiences on the impact that poor accessibility creates and best accessibility practices to help remove these barriers. Working to build an inclusive online world for everyone to interact with independently.

Why Digital Accessibility Matters

The internet has become an indispensable resource that covers just about every aspect of our lives. This has led us to relying on online platforms for healthcare, education, employment, government services, online purchases and more.

As 1-in-5 people in the UK have some form of disability, it’s crucial that these services can be accessed independently.

Though organisation’s are finally beginning to take notice of digital accessibility, unfortunately, there is still a large portion of websites that are inaccessible. This has resulted in people’s independence and human rights being stripped away from them, and organisations losing around 20% of their online audience.

What the Digital Accessibility Matters campaign aims to achieve

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The campaign’s aim is to raise awareness on the vital need for online platforms to be accessible, no matter what device, software, or technology someone may use.

Throughout the campaign we’ll be:

  • Highlighting the vital need for organisations to create inclusive platforms. 
  • Providing education and best practices on how to remove online obstacles. 
  • Giving reporting methods for people that come across inaccessible websites.

Helping to shape an inclusive online world for all.

When is the campaign launching?

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We’re excited to announce the relaunch of our Digital Accessibility Matters campaign will be kicking off on 01 August 2023. Which coincides with World Wide Web Day – fitting, don’t you think!

The campaign will be running until December, where we will be:

  • Sharing personal insights from top disability influencers, who will be discussing their experiences with poor digital accessibility and the impact it has on the disabled community.
  • Providing useful information and resources to implement onto your sites and improve accessibility.
  • Highlighting a range of online tools to utilise that will assist your online experience. 
  • Providing reporting methods if you discover an inaccessible site.
  • Hosting informative virtual events. Giving the chance for you to ask experts questions and gain feedback on your websites.  

How you can get involved

We are hoping to get as many people talking about the crucial need for good digital accessibility, and raising awareness over as many social platforms and websites as possible.

If you’re an advocate for positive change and a fellow A11y, then we need your help!

There are many ways to do so, such as:

Using our social media graphics and messaging in our toolkit across your digital platforms.

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Sharing your experiences about poor digital accessibility and tagging us @HeX_Productions.

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Letting us know if you are holding your own activities or events for us to share.

Working together, we can show organisations and individuals that Digital Accessibility Matters!

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Are you a disability influencer or organisation that would like to get involved in the campaign?

We are currently looking for disability influencers and organisations who work to support the disabled community, to join our great lineup and help in sharing experiences about the impact that poor digital accessibility has.