Case study brief: Migrating content to Wordpress and WooCommerce for Hayo'u
We were approached by our long-standing friends at Enchant about a client of theirs requiring web development services. They wanted a full content migration from Magneto e-commerce solution to WordPress and WooCommerce.
The existing version had been created on the Magento ecommerce platform, and it wasn’t working for the team at Hayo’u because it required the skills of a web developer to make even simple changes.
HeX's Wordpress and WooCommerce knowledge made this case study unique
We were able to supply the online health and wellbeing company a sleek website that was fully integrated with the WordPress WooCommerce service.
This meant we created a Products page and developed features that allowed the staff at Hayo’u more flexibility of the website.
Branding in bespoke web design
When Enchant approached HeX, they brought a new website design created by Chris Allwood and asked us to create it. We built their new site using WordPress, and fully integrated it with WooCommerce to provide the ecommerce element. The WordPress platform gives the Hayo’u staff the ability to easily add photos, new products and make changes to content, giving them much more flexibility over their site. However, they also can have confidence that whilst they update their site, the design elements are protected.
In terms of site navigation, we created a Products section displaying the range of items Hayo’u sells – and customers are able to click into the items for more information, alongside video guidance of how they’re best used.
Video content uploads using custom fields
The Hayo’u Method is based on an aspect of Chinese medicine, Yang-Sheng, which tackles inflammation, thought to be the root cause of most modern-day illness. The Method deploys one-minute rituals that work to clear inflammation on a daily basis and HeX created a section explaining these rituals. Here, videos from company founder Katie Brindle are integrated into the page, helping customers to understand how to complete the rituals and get the best out of their products, in a neat page layout.
We also used WordPress Custom Fields to create further sections, such as the Press section showcasing recent press coverage that the company has received and the Your Health section which brings together topical posts based on specific conditions.
e-commerce platform creation
HeX used WooCommerce as our ecommerce platform of choice to give the Hayo’u site a slick checkout process when customers go to make a purchase. It’s simple to use, easy to develop on and works alongside WordPress beautifully.
Testimonials using custom fields to display on website homepage
Clients testimonials were key to Hayo’u site – being an exclusive, unusual product, stories from happy customers are really important to give potential customers confidence in the product. Under the banner ‘Real People. Real Results’, HeX’s developers took images and stories and developed a fully integrated scroll bar of testimonials on the homepage. These are clickable, giving more detail behind the scenes and was built using the ever-versatile WordPress’ Custom Fields.
In addition to building the website, HeX supported Hayo’u with their content migration, which basically involved a two-stage process of automatic and manual transfer of pages from the former website into the new WordPress one. This is an add-on service that we offer to clients who need it.
Content editor training for e-commerce
Hex have delivered Hayo’u with a fully responsive (i.e. works on PCs, mobiles and tablets) new website and shop experience, so it will suit customers no matter where they’re browsing from. And following comprehensive training, their staff have the ability to make changes when they want to, handing them back the control they were looking for.
Project impact and outcomes
The build that we implemented meant that the staff had much more flexibility, including easy access to edit features such as product descriptions, images, names and prices. Customers were also able to check out much easier with WooCommerce integration as opposed to the previous Magneto checkout.