Online content consumption is soaring, due to people spending more time on their digital devices than ever before. Text makes up a very large portion of this content, so the need for this to be accessible is crucial.
As an organisation you’ve most likely adapted your messaging and branding to stand out against your competitors. But, have you considered the digital accessibility of your platform to make sure that it is inclusive for all of your target audience? If not, your site users may go elsewhere.
There are a lot of things you need to consider to make your video accessible. Additions such as audio description, accessible video formats, captions, transcriptions, and even colours and fonts. This blog will look into ways you can make your video content accessible for all.
One year ago, I joined the HeX Productions team as their Digital Engagement Manager. I come with over 20 years experience in communications and marketing. So, you would think I would have known how to make my content accessible for all. I thought so too – but you would be wrong. This blog looks into what I’ve learned, so far, on my accessibility journey and ways that you can improve your content.
In the UK, one-in-five people have some form of disability. Organisations have a responsibility to ensure their digital platforms are accessible. If it isn’t, you could be breaking the law, along with losing custom.