How storytelling can benefit your brand

HeX’s freelance web developer, Ben Lumley also works as a photographer as his day job. Specialising in sports photography, Ben knows how important a photograph with a story is and has written a blog about how a good photograph can boost your business’ brand through storytelling.

Industry, Brand design, Development, Insights

Overcome 5 common barriers to starting effective research

When setting up an organisation, planning and/or running a project, performing effective research and fostering an investigative mindset can save you a massive amount of time and money in the medium and long term.

Industry, News and views, Insights, Brand design, Content, Development, Search Engine Optimisation (SEO), Social media

The new General Data Protection Regulations (GDPR): How SMEs will need to react

From May 2018, the EU General Data Protection Regulations will officially come into force. Should you be preparing?

Industry, Government, Higher education, Content, Email marketing, Insights

Aching for Accessibility

Last week the team took a trip down to Neath, South Wales on behalf of Broxtowe Borough Council to witness the website being tested at The Shaw Trust.

Accessibility, Content, Development, Charity, Government, Higher education, Insights

Making your content concise

Is your company jargon confusing customers? Are your pages and pages of text getting hard to read? Time for some problem solving…involving making your content concise

Accessibility, Content, Insights

What makes something newsworthy?

Find out what factors make an article newsworthy

It’s a common question when it comes to writing a press release. Any PR and marketing professional should constantly ask the question of whether something is newsworthy or not.

Industry, News and views, Insights, Brand design, Content, Social media

Viral Marketing – How it works

Find out how viral marketing works and the factors that make up a great viral marketing message.

For the past couple of weeks, I have been studying a term that we all subconsciously experience daily, that term is viral marketing.

Industry, News and views, Insights, Brand design, Content, Search Engine Optimisation (SEO), Social media