A month or so ago, we published a blog about email marketing being an effective campaign to drive customers to your site and make conversions. Despite touching on automated campaigns, we’ve never been into detail about this, but, now we are.
Across the world, more than 205 billion emails are sent in 24 hours, among those emails, businesses are desperately trying to achieve conversions and sales through newsletters, emails with content in them and targeted emails, the list could go on. When done correctly, email marketing is a powerful tool. So how can your email be one that’s opened rather than one that’s trashed?