Small businesses and start-ups always have a tight budget when it comes to creating an online presence. It’s understandable with most of the money going into creating a sustainable business. So a website may not be your first priority.
HeX’s freelance web developer, Ben Lumley also works as a photographer as his day job. Specialising in sports photography, Ben knows how important a photograph with a story is and has written a blog about how a good photograph can boost your business’ brand through storytelling.
For most companies in the modern world a brand identity is an essential part of your business, whether that would be a new brand designed from scratch or developing an existing brand. With Enstruct Training, the challenge was to portray their company so that the brand echoed the values of the business and its people.