For most companies in the modern world a brand identity is an essential part of your business, whether that would be a new brand designed from scratch or developing an existing brand. With Enstruct Training, the challenge was to portray their company so that the brand echoed the values of the business and its people.
Full-time freelance graphic designer at HeX, Matthew King has wrote a few words on why strong brand guidelines can help you achieve success.
When setting up an organisation, planning and/or running a project, performing effective research and fostering an investigative mindset can save you a massive amount of time and money in the medium and long term.
Find out what factors make an article newsworthy
It’s a common question when it comes to writing a press release. Any PR and marketing professional should constantly ask the question of whether something is newsworthy or not.
Find out how viral marketing works and the factors that make up a great viral marketing message.
For the past couple of weeks, I have been studying a term that we all subconsciously experience daily, that term is viral marketing.
Our work
Find out what Zara thought of WordCamp London 2017 and how much she learnt as a Junior Developer
Based in London, LCI are a multi-media company offering large scale 3D Video Projection Mapping, Building Projection, Water Spectaculars, Augmented Reality, Dancing Fountains, Interactive Flooring, Lasers, Event Production, Event Services and more.
Branding is the first thing you have to think about when starting your business. What audience are you trying to reach? What message are you trying to portray?
